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July 30, 2014

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The Rocket earns top advertising honors

Members of the advertising and design staffs for Mountain Times Publications include, from left, Rex Goss, general manager at the Ashe Mountain Times; Rick Tobin, advertising sales; Meleah Petty, creative services; Lisa Randolph, web sales; Deck Moser, far back, advertising sales; Amanda Phillips, advertising sales; Radd Nesbit, kneeling, All About Women and special publications sales; Charlie Price, advertising director for Mountain Times Publications; Jennifer Canosa, creative services manager; and Sue Moore, classified sales. Not pictured are Mark Mitchell with advertising sales and Sarah Becky Hutchins with creative services.

Photo by Jeff Eason
Members of the advertising and design staffs for Mountain Times Publications include, from left, Rex Goss, general manager at the Ashe Mountain Times; Rick Tobin, advertising sales; Meleah Petty, creative services; Lisa Randolph, web sales; Deck Moser, far back, advertising sales; Amanda Phillips, advertising sales; Radd Nesbit, kneeling, All About Women and special publications sales; Charlie Price, advertising director for Mountain Times Publications; Jennifer Canosa, creative services manager; and Sue Moore, classified sales. Not pictured are Mark Mitchell with advertising sales and Sarah Becky Hutchins with creative services.

Photo by Jeff Eason
Published: 8:31 AM, 04/05/2013 Last updated: 8:31 AM, 04/05/2013
 


Source: The Blowing Rocket

While it might not be the biggest newspaper in the state, The Blowing Rocket strives to be the best in covering the Blowing Rock area week after week.

Those high standards were rewarded last week when The Blowing Rocket won three first place awards at the North Carolina Press Association’s Best Ad Contest.

The Rocket won first place in the NCPA’s “Best Special Section” contest for the niche publication “Blowing Rock: My Hometown.”

In naming the section the best among those entered in Division A (community newspapers under 3,500 circulation), the judges noted it contained, “excellent story topics and solid writing, coupled with every-day people doing everyday things makes this a fun piece to refer to time and again.”

The Rocket also won first place in Division A’s “Best Color Institutional Ad” and “Best Use of Color” categories.

The “Best Color Institutional Ad” award was given for an ad for The Green Park Inn designed by Mountain Times Publications graphic designer Kelsey Steller. Judges said the ad contained “great theme/attention getter. Attractive use of color. Easy to read and get information from. Visually grabbing.”

The “Best Use of Color” award was given for an ad for The Blowing Rock designed by Mountain Times Publications designer Jennifer Canosa. The ad was for the Blowing Rock and was published last summer. Judges said, “This piece has real snap, crackle and POP.”

Among other Mountain Times Publications newspapers, The Mountain Times won first place in Division C (community newspapers with more than 10,000 circulation) in the “Best in Show,” “Best Online Advertising,” “Best Real Estate Ad in a Niche Publication,” “Best Restaurant/Entertainment Ad” and “Best Color Restaurant/Entertainment Ad” categories.

The Mountain Times won a second place award in the “Best Advertising Campaign” category and a third place award for “Best Restaurant/Entertainment Ad in a Niche Publication” category.

The Watauga Democrat won a first place award in the “Best Retail Ad in a Niche Publication” category, a second place award in the “Best Niche Publication” category and third place awards in the “Best Home Furnishings and Appliances Ad” and “Best Retail Ad in a Niche Publication” category.

The Mountain Times’ first place award in the “Best in Show” category was for its full-page color ad for Peabody’s Wine & Beer Merchants telling the public about its 33rd annual Charity Wine Tasting. The ad was designed by Mountain Times Publications graphic designer Jennifer Canosa.

The Mountain Times’ first place award in the “Best Color Restaurant/Entertainment” category was for a Peabody’s Wine & Beer Merchants ad. Judges said of the ad, “A masterpiece, yes. I am serious. WOW!”

The Mountain Times’ first place award in the “Best Online Advertising” category was for an Appalachian Dental Care ad designed by Kelsey Steller. Judges said, “Clever. Always nice to see something different.”

The Mountain Times’ first place award in the “Best Restaurant/Entertainment Ad” category was for a Boone Service League ad designed by Meleah Bryan. Judges said, “Good use of white and gray.”

The Mountain Times’ first place award in the “Best Real Estate in a Niche Publication” category was for a Jefferson Landing ad designed by Kelsey Steller. Judges said, “People love pictures and this ad proves why. Looking at the picturesque landscape makes me want to be there. Very upscale look.
Clean and to the point.”

The Mountain Times’ first place award in the “Best Restaurant/Entertainment Ad in a Niche Publication” was for an Appalachian Ski Mountain ad designed by Meleah Bryan. Judges, “Love the different colors. Lots of activity makes me want to go skiing. Great ad.”

The Mountain Times’ second place award in the “Best Advertising Campaign” was for the campaign “Calendar Cuties,” designed by Jennifer Canosa. Judges said, “Slick layout. Nice and clean.”

The Mountain Times’ third place award in the “Best Restaurant/Entertainment Ad in a Niche Publication” was for an Art of Oil and Vidalia ad designed by Kelsey Steller. Judges said, “Life is too short to eat bad food. Love it.”

The Watauga Democrat’s first place award in the “Best Retail Ad in a Niche Publication” was for an ad for Boone Bike designed by Kelsey Steller. Judges said, “Always good to show someone using the product you’re trying to sell. Good use of a photo. Like the logo overlaid on the pic. Very professional looking ad.”

The Watauga Democrat’s second place award in the “Best Niche Publication” category was for the March 2012 edition of All About Women magazine, put together by editor Sherrie Norris and her staff.

The Watauga Democrat’s third place award in the “Best Retail Ad in a Niche Publication” was for Appalachian Hospitality, designed by Jennifer Canosa. Judges said, “Photos, photos, photos. I’m ready to stay at this hotel.”

The Watauga Democrat’s third place award in the “Best Home Furnishings and Appliances Ad” category was for a Silverstone Fabrics ad designed by Sarah Hutchins. Judges said, “(It) conveys a sense of comfort.”

“We would be remiss in announcing these awards if we didn’t first acknowledge our advertisers who trust us with their advertising,” said Mountain Times Publications Advertising Director Charlie Price. “It’s a responsibility that we take very seriously. We know that our stewardship of local businesses’ ad budgets will impact many people and contribute to their lives.”

“I’m thrilled that our creative staff and our advertising staff accept that responsibility and continue to improve and excel in performance every year,” he said.

“We have a bright, resourceful, committed staff, and for that, I am grateful. Winning more and more awards every year is exciting, but the real reward is benefitting our customers, their employees and our local economy,” he said.

Price’s team of advertising representatives includes Mark Mitchell, Deck Moser, Rex Goss, Radd Nesbit, Lisa Randolph, Rick Tobin and Amanda Phillips.

“The 2012 awards reaffirm the high standard of excellence that our staff produces — and will continue to produce — every day,” Mountain Times Publications group publisher Gene Fowler said.

The 2012 North Carolina Press Association Advertising Awards were announced at a ceremony at the George Watts Hill Alumni Center at UNC- Chapel Hill on Friday, March 22.

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